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WACC Texas

Junior Member
Posts: 3
How can I track my conversion rates, i.e. using Google Analytics to track a users entry point all the way to registration?


Posts: 3
I am assuming you are using SportsEngine's registration system. If so, to track registration conversions you need to 

1. Setup a Goal in Google Analytics (go to Admin > Goals > Create New Goal)
    a. Goal Setup - Use the 'Buy Tickets' template
    b. Goal Description - Name your Goal and for 'Type' select Destination
    c. Goal Details - Change 'Destination' to Regular Expression matches /order/complete/
    d. You also have the option to add a Value and Funnel to the goal. Setting up the funnel allows you see where people are dropping off. To set this up simply follow and document the path your users would take to create the steps.

2. To prevent from becoming the referral source of a conversion I also recommend adding to the referral exclusion list. To do this go to  Admin panel > .JS Property Info > Referral Exclusion List. In this section add as a new Referral Exclusions.

Jeremiah Demery
SEO Manager
Main Office | 612.379.1030
SportsEngine | 807 Broadway St NE, Ste 300, Minneapolis MN 55413
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